No ROI Without Relevance in the Insurance Industry

Posted on

Business strategy today is all about integrating some new insights and forging a comprehensive plan for success. According to a study by McKinsey, companies which use customer analytics extensively are more likely to generate above-average profits. Not stopping there, they also outperform less analytically oriented peers, staying in the lead across the entire customer lifecycle and enjoy much superior customer loyalty.

Leave a Reply

Your email address will not be published. Required fields are marked *